REICH COMMUNICATIONS

What We Do: Safest Summer Ever

We're doing more TV interviews for the National Road Safety Foundation, talking about the risks for teen drivers during the summer months.

Here's a live interview we did Friday morning on DC NewsNow in Washington.  Click here.       

What We Do: 100 Deadliest Days

 

Memorial Day Weekend marks the start of what we in the traffic safety community call  "the 100 deadliest days." It refers to the summer driving months, which historically have seen more than a 20 percent spike in teen traffic fatalities -- an average of 9 teen deaths every day.

Client the National Road Safety Foundation has teamed up for the past two years with SADD (Students Against Destructive Decisions, and this year also with FCCLA -- two of the biggest teen organizations, with a few hundred thousand members in high schools and colleges nationally. 

Together, we're mounting a campaign we call the Safest Summer Ever, to alert teens and their families to the dangers facing teen drivers during the summer.  There's a social media campaign going, as well as a virtual media tour.  With help from Bob Thomas, we're booking zoom interviews on TV stations around the U.S.

We've already done interviews on top TV stations in Cleveland, Ft. Wayne and El Paso, with many more to come, including live spots in Albany NY, Sacramento and Las Vegas tomorrow morning, Memorial Day.       

Here's a link to one spot we did in El Paso.

 

 

What We Do: Christopher Awards

We've been working with The Christophers on their annual media awards program for more than 25 years.

We arranged for a zoom interview with one of the winners, filmmaker Ted Green, who won a Christopher Award for his documentary on Brooklyn/L.A. Dodgers pitcher Carl Erskine, who did a lot of work off the field to help people with autism back in the 1950s when there was still a stigma about the condition.

Here's a link to the interview, on WPTA-TV, ABC in Ft. Wayne, Indiana.

 

What We Do: Distracted Driving Awareness Month virtual media tour

 

April is Distracted Driving Awareness Month and, for the National Road Safety Foundation, we put together a virtual media tour to talk about the dangers of distracted driving.  New estimates show distraction is a factor in as many as 30 percent of fatal crashes, meaning it kills about 14,000 people every year.

Working with Bob Thomas, we are in the midst of a virtual tour that's getting airtime on more than 30 TV stations in markets small and large, including New York, Miami, Washington, DC, Chattanooga, Charlotte, Buffalo, Albany, Sacramento, Richmond and more.

Here's a clip from a station in West Virginia...

What We Do: Lifesavers Conference

Heading to Seattle for the annual Lifesavers Conference.

Proud to be representing client the National Road Safety Foundation at this meeting of about 1,100 traffic safety professionals, working to save lives on our roads and highways, especially as the death toll went up by a whopping 22% last year -- 46,000 lives lost. 

 

 

What We Do: Christopher Awards

 

We're proud to again handle PR for the Christopher Awards. 

We've been working with The Christophers for more than 25 years, to honor the best creators of TV, film and books for adults and for children.

Click here for info on this year's winners.

We hope to celebrate the 75th year of Christopher Awards next year with a live awards ceremony.

What We Do: New Jersey Home & Garden Show

WCBS-TV, Channel 2 in New York, did a nice segment this morning with client Eric Udler, producer of the New Jersey Home & Garden Show, and one the features at the show, Patric Richardson, the Laundry Guy.

Here's a link to the clip.

NJ.com, the site of the Star Ledger and other affiliated papers in New Jersey, ran a great preview, also featuring the Laundry Guy.  Click here to see the story.

 

 

 

 

What We Do: N J Home & Garden Show

The New Jersey Home & Garden Show is this weekend at the New Jersey Convention Center in Edison, NJ.

We have a live in-studio interview Friday morning on WCBS-TV 2, with show producer Eric Udler and one of the features, Patric Richardson, Discovery TV's the Laundry Guy.  

 

That's a Wrap -- National Passenger Safety Week

 

We just finished media outreach for National Passenger Safety Week for The National Road Safety Foundation.  The key message is to encourage passengers to speak up when in a vehicle being driven dangerously.  Since 24% of all traffic fatalities are passengers, speaking up can make a real difference in reducing the terrible toll of traffic crashes.

A main thrust of our outreach was a virtual media tour --interviews done via zoom.  We hit more than 40 stations, including some in major markets -- from WCBS-TV in New York to WRC-TV NBC 4 in Washington DC, and stations in Baltimore, Hartford, Portland OR, Chattanooga, Richmond and Roanoke VA, Charlotte and Raleigh in NC, New Orleans and Phoenix, plus many smaller markets.

We also arranged to have the week listed on the official calendar of NHTSA, the National Highway Traffic Safety Administration. That brought us lots more coverage and many local and state police agencies did their own local media outreach, using information we we supplied.

We partnered with We Save Lives, whose founder Candace Lightner (former founder of Mothers Against Drunk Driving), came to us with the initial idea two years ago. She helped by doing the bulk of the TV interviews.  Students at SADD nationwide helped with a blitz on social media.

Overall, National Passenger Safety Week was a big success.  We're already planning for next year's -- Jan. 14 - 23, 2024.

 

 

 

 

What We Do: National Passenger Safety Week Media Tour

It's Day 2 of National Passenger Safety Week and we've been very busy generating media coverage, with the message for passengers to speak up when in a vehicle being driven unsafely.  It's for client the National Road Safety Foundation (NRSF).

Our key spokesperson is Candace Lightner, founder of We Save Lives (and, years ago, the founder of Mothers Against Drunk Driving).  Working with Bob Thomas, we've done some 30 interviews so far with TV stations throughout the country, along with some radio including WCBS Newsradio in Market #1 -- New York.  Candace did 10 zoom interviews just yesterday.  Here's one... from Raleigh NC.

Michelle Anderson of the National Road Safety Foundation did a live in-studio spot this morning on WCBS-TV 2 here in New York, and Candace covered the Washington DC market with a taped interview on WRC-TV NBC 4.

There's still lots more to come.

National Passenger Safety Week was Candace Lightner's idea and she brought it to us at the National Road Safety Foundation.  The two organizations teamed up to launch it last year and we were able to get it designated officially on the National Highway Traffic Safety Administration calendar.  That encouraged many other organizations like AAA and state governments to do their own localized publicity to get the word out, adding to the media blitz.  We also partner with SADD (Students Against Destructive Decisions), the student advocacy group with a few hundred thousand members in high schools nationwide.  They're posting messages and graphics on their social media sites, with members re-posting to spread the message even wider. people. 

And there's lots of good info on at www.nationalpassengersafety.org.