REICH COMMUNICATIONS: February 2024

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February 2024

What We Do: Super Pet Expo on CBS NY

We've lined up another live spot on WCBS-TV NY for Super Pet Expo. One of the features at Super Pet Expo, stunt dog trainer Chrissy Joy, will be doing a live segment Friday morning with her pup Darby.

And PIX 11's Ben Aaron will be at Super Pet Expo tomorrow morning, doing a few live remotes.

It's what we do.

That's Chrissy and Darby...

Posted at 03:07 PM in Public Relations, What We Do... | Permalink | Comments (0)

February 26, 2024

What We Do: Last Weekend - NJ Home & Garden Show; Next Weekend - Super Pet Expo

The New Jersey Home & Garden Show was a success, and our publicity helped bring visitors to the show. In addition to lots of print and online exposure in advance, we had segments on WCBS-TV Friday and Sunday morning.

Next in line is Super Pet Expo, this weekend. We already have segments lined up on WCBS-TV and PIX 11 this Friday, and we're working on some more. Super Pet Expo is at the New Jersey Convention Center in Edison.

Posted at 03:23 PM in Public Relations, What We Do... | Permalink | Comments (0)

February 23, 2024

What We Do: NJ Home & Garden Show featured on CBS2 NY

The New Jersey Home & Garden Show was featured Friday morning on WCBS-TV/New York. And Channel 2 will be doing another spot Sunday morning, featuring one of the presenters at the NJ Home & Garden Show.

Click here to see the segment, which runs almost 5 minutes.

Posted at 03:24 PM in Public Relations, What We Do... | Permalink | Comments (0)

February 20, 2024

Slanted News Coverage from a Big Player on TV

Sinclair Broadcasting is one of the nation's biggest owners of local TV stations. The Maryland-based owner of 185 TV stations has long been airing editorials with a conservative point of view. I have no issue with editorials, as long as they are clearly labeled as such.

But Sinclair pushes its stations to put a political slant on news coverage, which is why Sinclair is dangerous. This is especially risky as more local newspapers are cutting their reporting staff or shutting down altogether.

A Washington Post story explains how Sinclair tells its stations to cover more crime, to show how our larger cities are out of control under Democratic mayors. The company also tells its news directors to put more focus on negative stories involving immigrants, to increase fear and anger among its viewers, who skew older, white and suburban.

Sinclair chairman David Smith, an big supporter of the MAGA movement and its leader, purchased the Baltimore Sun last month. In a private meeting with the Sun’s journalists, according to the Post, he urged them to emulate coverage at the local Sinclair station, with its heavy focus on local crime.

Anne Nelson, a journalist and author of “Shadow Network: Media, Money and the Secret Hub of the Radical Right,” told the Post, “All of it is fearmongering and feeds into a racialized view of cities.” She said that local TV news reports traditionally cover local crime stories, but Sinclair’s programming does it “more than usual, and with a particular message.” The lack of local papers has changed the role of local TV news, she said, leaving local TV and the internet.

The Post said Sinclair’s large network of local stations tend to cover societal problems in similar ways. A 2019 study by researchers at Stanford and Emory universities showed that Sinclair's acquisition of local stations resulted in “substantial increases in coverage of national politics at the expense of local politics” and “a significant rightward shift in the ideological slant of coverage.”

Research also demonstrates that local news reports have a greater level of trust than national outlets, which allows Sinclair to capitalize on that trust, even as it some of its coverage delivers a particular worldview.

In 2018, Sinclair got attention when it directed dozens of its local anchors to read a script that warned viewers that “some members of the media use their platforms to push their own personal bias and agenda to control ‘exactly what people think.’” The statement appeared to echo the then-president's critique of the media and implied that Sinclair was trustworthy in a way that other sources were not.

The network also employed Boris Epshteyn, a former Trump adviser, as its chief political analyst and directed its stations to air Epshteyn’s interview with Trump and his related commentary, according to former employees and internal memos.

A former news director at a Sinclair station in Iowa told the Post he remembered Sinclair’s main office delivering video segments that he and his fellow news directors referred to as “must-run” pieces. “Some of them were biased and from a conservative viewpoint, but many of them were just bad,” he said. “The orders from corporate were just that you must run these; the anchors must read them exactly as written. That’s when the warning bells started to go off.”

He specifically recalled that “they were running this absurd ‘terror alert desk’ just stoking fear that the terrorists are out to get you.” He said “I just couldn’t look myself in the mirror and had to go find another job.”

Unfortunately, Sinclair isn't going anywhere. But their biased reporting masquerading as legitimate news is dangerous, just like FOX News. If it's opinion, it should be clearly labeled as such -- whether on Sinclair stations or in the New York Times.

Posted at 10:24 AM in Journalism, Media, Newspapers, Television | Permalink | Comments (0)

February 14, 2024

What We Do: NJ Home & Garden Show

Coming next weekend, March 23-25...

The New Jersey Home & Garden Show at the NJ Convention Center, down the Turnpike in Edison.

This is our fifth year doing publicity for this big consumer show. We've already had a bunch of advance print coverage and we have some TV lined up for next week -- WCBS 2 in NY and maybe more.

Posted at 12:39 PM in Public Relations, What We Do... | Permalink | Comments (0)

February 09, 2024

What We Do: Drive Safe Chicago winning PSA on NBC in Milwaukee

The winner of our Drive Safe Chicago PSA contest is from a Milwaukee suburb. We arranged for Michelle Anderson of client the National Road Safety Foundation to be on Milwaukee's NBC 4 live to talk about the contest.