We used to be big movie-goers. We'd often see a few movies each month. In fact, sometimes we'd do a movie marathon, seeing two or even three movies back-to-back at the multiplex.
And then came Covid.
Movies or binging series on TV became the "night out," even though it was just on our couch at home.
We were thrilled when movie theaters started to re-open, although we went to the movies with some trepidation -- always being careful to keep our masks on throughout the film. Our first post-Covid movie theater experience -- in Hollywood -- was just us, our son and one stranger in the entire theater. Even now, with Covid pretty much behind us, when we do go to the movies were are among just a handful of people in the audience.
These days, though, we don't find ourselves going to the movies as often as before.
Going to the movies used to be "an event" or a special night out. But now that theaters have finally re-opened, we just don't go out to the movies as much as before.
And it's not just us... Some Google research shows that movie ticket sales have a long way to go to fully recover from Covid. In 2019, 1.2 billion movie tickets were sold, bringing in more than $11.2 billion. During Covid in 2020, those numbers dropped to 216 million tickets worth $1.9 billion -- the lowest since the 1970s.
Nash Information Services, publisher of "The Numbers," estimates that 747 million movie tickets will be sold this year, bringing in $11.2 billion. (Keep in mind that the average ticket price is now $10.45 nationally, compared with about $3 back in the 70s.)
I think people want to go back to the movies, but a question these days is -- do they need to?
During Covid, studios released films via streaming, so they still made money, while theaters sat empty.
Studios also made films, series and mini-series for viewing on HBO, Showtime, Netflix, Amazon Prime and other paid or streaming venues.
There's so much good stuff that you can watch on your home screen, and more people are watching at home. The economics make sense, too. Why pay $13 - $15 per ticket (in the NYC area) when you can rent a new film for $10 - $20 and have a living room full of people watch?
A case can certainly be made for going to the movie theater -- the shared experience, the big screen and big sound system, the fresh theater popcorn.
But is that enough to bring people back to the movie theater?
We'll see.