FOX announced it has sold out all its ad inventory in this weekend's Super Bowl.
Thirty-second ads have gone for between $6 and $7 million, with a couple of ads in prime spots going for a bit more.
There's always a lot of talk about the ads in Super Bowl and some get extra air time in other programming and on social media. But still... commercial breaks, even during Super Bowl, are when many viewers go to the bathroom or the kitchen.
Seven million, gone in a flush.