REICH COMMUNICATIONS

What We Do: Distracted Driving Awareness Month

 

As April comes to a close, so does National Distracted Driving Awareness Month.

For The National Road Safety Foundation, we reached out earlier this month to some media to help get the word out about the dangers of distraction.

 

Here's a link to a great piece that aired this morning on WSMV-TV NBC4 in Nashville.  Our friend Lindsey Nance, local traffic reporter, did a great job telling the story of a distracted driving survivor we found for her and then including more info on distraction from Michelle Anderson of The NRSF.

 

...and back east to NY

Just in time for spring blooms

...and back North again

Next, Heading South...

                                                                   San Juan del Cabo, Baja California

Heading West...

What We Do: The National Road Safety Foundation

 

I love working with The National Road Safety Foundation. 

The work we do for them is not about selling anything. It's about preventing tragedy and saving lives.   

We do it through publicizing safety information, such as the dangers of distracted driving during this month - distracted driving awareness month.  That includes arranging media interviews to call attention to the issue. 

We also look to engage young people by inviting them to create public service messages through our national Drive2Life Contest and regional Drive Safe contests we do in conjunction with major auto shows.  We partner with safety groups like Lifesavers, The Governors Highway Safety Association, the National Association of School Resource Officers and the American Driver Training & Safety Education Association, which represents driver education instructors.  We also work closely with student advocacy groups like SADD and others.

I write a quarterly newsletter that goes out to the traffic safety community and others.  Here's a link to the latest issue, just out.