CBS says ads for Super Bowl LIII are more than 90 percent sold out, with just over two weeks to go. And title sponsorships have been sold for each hour of pre-game and post-game shows.
Marketers are shelling out more than $5.2 million for a 30-second spot.
CBS expects the extravaganza in Atlanta to bring in $500 million, topping the $414 million that NBC earned for last year's Super Bowl.
Understandably, CBS will milk the event for all they can get. Starting at 11:30 a.m. eastern, with seven hours of pre-game shows. They'll be covering the game with 115 cameras, including four with live augmented reality graphics. CBS Sports chairman Sean McManus says the broadcast "will look as innovative as any broadcast in history."
For many people, Super Bowl is as much about the ads as it's about the football. Top advertisers this year are automotive, beer and beverage, movie studios and technology companies. Returningf advertisers include Anheuser-Busch, Pepsi, Doritos, Avocados from Mexico (even with tariffs), and WeatherTech.