Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency offering full service in a variety of areas, with specializations in transportation safety, business-to-business; advertising, marketing and media firms; non-profits, and select consumer products and services. . . . For more info, call us at (914) 325-9997, email to david@reichcommunications.com. .... We are located about 12 miles north of NY City's Times Square ... at 112 Ridgeway Street, Mount Vernon, New York 10552. . .. For some examples of our work, scroll down to "Categories" below and click on "What We Do..."

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    « Time to Vote... for Safety | Main | Native Advertising -- Is it Deceptive? »

    January 27, 2016

    Comments

    Jeanne Byington

    Ironically, organizations that represent PR people are not powerful. What a perfect industry to target so as to appear to "fix" corruption in Albany. Didn't it take a year for the national organization to define what PR is? [And the "winning" definition was lackluster.] How long would it take for this group to fight this ruling that might have ramifications far beyond the Empire State?

    In addition, such a ruling by this state board may cripple small PR firms for which every hour is essential to survival. Large agencies will toss the paperwork to a junior staffer, intern or administrator of which they have many.

    David Reich

    Yes, Jeanne, I agree. This is an easy way to make it look like Albany is addressing the corruption problem. In reality, it will have no impact, except to create more paperwork for PR people.

    Sherry Goldman

    Well said, David. I agree with you. This bill will not fix the corruption problem it seeks to address, and will be a nightmare for pr agencies, like us, that talk to media and editorial boards but don't lobby. The requirements of reporting and paperwork associated with this bill could become too onerous. I hope the industry organizations step up to the plate and work to get squash this bill.

    David Reich

    Yes,Sherry, PRSA should step up, but I am not holding my breath for that to happen. I know you and I don't agree on this, but in my opinion, PRSA is a fairly worthless group.

    David Reich

    Adweek had this online today....

    “The idea of requiring anyone to have to report to the government before they talk to the press is a very dangerous proposition,” New York Press Association Executive Director Michelle Rea earlier told Crain’s New York Business. CNYB also reported that The New York Civil Liberties Union is siding with PR agencies on this one.

    Judy Trojan

    Timely coverage, David! Thanks for the heads-up on this important issue.

    Don Bates

    David, you are an astute observer of what's real for the practice of professional PR. I hope all is well with you and yours.

    Don

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