Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services. . . . For more info, call us at (212) 573-6000, email to david@reichcommunications.com or text to 914-325-9997. . We are located at 228 East 45th Street, Suite 11-South, in New York City 10017. . . . For some examples of our work, scroll down to "Categories" below and click on "What We Do..."

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    August 20, 2013

    Comments

    David Reich

    Well, they tried.

    from MediaLife, Sept. 24, 2014

    When a bold new experiment lasts just five months, that’s a sign that either the experiment wasn’t bold enough or the people behind it weren’t invested enough.

    Either way, The Los Angeles Register is no more.

    The paper launched in April with much hoopla, backed by The O.C. Register’s Aaron Kushner and Freedom Communications. It got a lot of attention because newspaper launches are a rarity in this age of declining print advertising and circulation.

    But apparently the interest for another LA newspaper wasn’t there.

    In an odd memo sent out yesterday, Kushner and Freedom co-owner Eric Spitz said the paper had not failed, it just hadn’t succeeded.

    “Pundits and local competitors who have closely followed our entry into Los Angeles will be quick to criticize our decision to launch a new newspaper and they will say that we failed,” it said. “We believe the true definition of failure is not taking bold steps toward growth.”

    The memo blamed a “lack of community support” for the closure.

    Freedom has laid off dozens of employees recently, and the memo hinted there may be more layoffs on the way though it did not say for certain.

    The LA Register had already folded The Long Beach Register, which launched last year, into the paper.

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