Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency offering full service in a variety of areas, with specializations in transportation safety, business-to-business; advertising, marketing and media firms; non-profits, and select consumer products and services. . . . For more info, call us at (914) 325-9997, email to .... We are located about 12 miles north of NY City's Times Square ... at 112 Ridgeway Street, Mount Vernon, New York 10552. . .. For some examples of our work, scroll down to "Categories" below and click on "What We Do..."

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    « Oh, come on | Main | Too big to fail? »

    March 07, 2013


    Jack O'Dwyer

    Great column! Thank you.

    Students don't read and that means they don't buy newspapers. Lacking this young audience, newspapers have suffered a catastrophic loss in ad revenue--from $49 billion in 2005 to $23.9 billion in 2011. The 2012 figure will be in later this month and will be down another 6-7% to $21 billion or so.

    Critics say you might as well study blacksmithing as journalism and I agree. We will publish our PR firm rankings Monday and firms are coining money, especially the big firms. The tragedy of the Atlanta and New York career days is that neither will mention the dominance of the PR specialties--tech, health, food, financial, etc.--because that is our specialty. PRSA and its chapters hate us and refuse to mention anything about us. The students suffer, pawns in this game of spin and power.

    PR firms see social media as a way to get around those pesky
    reporters. Firms are making a lot of money just monitoring the
    blizzard of blogs, Twitter, FaceBook, etc. --Jack

    Sherry Goldman - Goldman PR

    My PR students read nothing. It seems students are just not reading, not even newspapers, which I find very sad.

    Umberto Mignardi

    We all knew you were the Yoda of PR - 'bout time O'Dwyer acknowledged it as well!

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