Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency offering full service in a variety of areas, with specializations in transportation safety, business-to-business; advertising, marketing and media firms; non-profits, and select consumer products and services. . . . For more info, call us at (914) 325-9997, email to .... We are located about 12 miles north of NY City's Times Square ... at 112 Ridgeway Street, Mount Vernon, New York 10552. . .. For some examples of our work, scroll down to "Categories" below and click on "What We Do..."

Your email address:

Powered by FeedBlitz

100 Best Marketing Blogs... my 2 cents is #58

Top 150 Social Media Marketing Blogs (#112)

Technorati Top 100 TV blogs

Junta42 Top Blog

Thinking Blogger Award

@davidreich on Twitter

    follow me on Twitter

    September 2020

    Sun Mon Tue Wed Thu Fri Sat
        1 2 3 4 5
    6 7 8 9 10 11 12
    13 14 15 16 17 18 19
    20 21 22 23 24 25 26
    27 28 29 30      

    « Happy 4th! | Main | Local broadcast has economic impact »

    July 05, 2011



    No one really gets strategy.

    Not the word. But the practice.

    Why I no longer work in pr.

    David Reich

    Strategy can be the fun part of PR. But you're right, Sean, not many use it in PR -- especially in the media relations part.


    I have always (and always will) love and follow you, David.

    Keep up the amazing work.

    David Reich

    aw shucks. Thanks Sean.

    Shelly P

    I hate it when I don't get callbacks.

    Judy Gombita

    Found out about your post, David, via a link from Tom Murphy's blog.

    Regarding news releases, did you ever read my interview with Mike Spear one year ago? (He's a former journalist.) Specifically, this question and answer:

    PR practitioners are often criticized by journalists. In your view, what are the best and worst things they do when dealing with broadcast newsrooms?

    A really good PR person tells the story of his or her organization. He or she makes it come alive. Be relevant. Interesting. A practitioner that makes me say, “I didn’t know that.”

    The worst public relations efforts were, and still are, those with the “corporate line.” I don’t care whether it’s in a media release, social media efforts, an interview or a speech to the local chamber, of commerce: if you’re, “Proud to lead a world-class organization in the perfect economic storm we are facing in the global marketplace today,” then you have lost the media, the general public, your shareholders and likely even the more astute politicians. No matter how many warning flags pop-up, that kind of clichéd and meaningless language just won’t go away. I’ve been backed into a corner occasionally where I’ve been forced to write something like that, but on the rare occasion that happens, I know which inexperienced reporters will bite and which influential journalists must not receive the media release.


    David Reich

    Judy, it's the difference between a PR pro and a hack.

    Verify your Comment

    Previewing your Comment

    This is only a preview. Your comment has not yet been posted.

    Your comment could not be posted. Error type:
    Your comment has been posted. Post another comment

    The letters and numbers you entered did not match the image. Please try again.

    As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

    Having trouble reading this image? View an alternate.


    Post a comment

    Your Information

    (Name and email address are required. Email address will not be displayed with the comment.)