Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services. . . . For more info, call us at (212) 573-6000, email to david@reichcommunications.com or text to 914-325-9997. . We are located at 228 East 45th Street, Suite 11-South, in New York City 10017. . . . For some examples of our work, scroll down to "Categories" below and click on "What We Do..."

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    December 02, 2010

    Comments

    Judy Arpadi

    via Facebook...

    I hadn't realized they were giving the boot to these guys. I like Dave Price, however, with Harry Smith gone, I may actually be tempted to watch CBS. Now, if they could just get rid of Katie Couric they might have me hooked. For now I'll stick with NBC.

    Jeanne Byington

    Some look for easy answers--"It must be the on-air team! Switch them out and we'll rise to the top or at least increase our ratings!" Others want to see change for change's sake. Top brass at CBS may have said to David Friedman, "I haven't seen any CHANGE. What CHANGES are you going to make?"

    Being number one comes at a cost--literally and figuratively. I agree with you that CBS must be making money. Who knows if percentage-wise the ROI for its morning show isn't even bigger at CBS than at the other stations?

    Imagine Mr. Friedman at yet another industry cocktail party on what may have been a bad day. He hears for the billionth time: "Still number three, eh? Heh, heh, heh," he may have blown his cool and the result may not be so hot.

    David Reich

    David Carr of The New York Times has a smart take on this, in his Media Equation column Dec. 6:

    http://www.nytimes.com/2010/12/06/business/media/06carr.html?ref=media

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