Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services. . . . For more info, call us at (212) 573-6000, email to david@reichcommunications.com or text to 914-325-9997. . We are located at 228 East 45th Street, Suite 11-South, in New York City 10017. . . . For some examples of our work, scroll down to "Categories" below and click on "What We Do..."

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    « Even with new tools, PR still serves more than one master | Main | Where are the news media's priorities? »

    December 18, 2010

    Comments

    Jeanne Byington

    I'm with you, David. While the public doesn't have the memory of a goldfish, many company owners seem to. Like you, I won't support one that promotes itself via inappropriate associations.

    People are so anxious to get into the shared spotlight via celebrities that often they don't think. Even one that appears clean as new snow is risky.

    I also don't subscribe to "any publicity is good publicity." The dealer obviously doesn't agree.

    Meanwhile, I can see the folks at Nissan corporate headquarters busy at work revising their dealer licensing agreements!

    David Reich

    Yes, Jeanne, I can see Nissan Corporate busily adding a paragraph to their dealer franchise agreements stipulating Corporate has the right to final approval on local dealer spokesperson arrangements, if anyone other than previously-approved spokespersons are used.

    Actually, I'm surprised they don't already have such a clause.

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