Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services. . . . For more info, call us at (212) 573-6000, email to david@reichcommunications.com or text to 914-325-9997. . We are located at 228 East 45th Street, Suite 11-South, in New York City 10017. . . . For some examples of our work, scroll down to "Categories" below and click on "What We Do..."

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    November 06, 2010

    Comments

    Jason Sokol

    David,

    This is a great reminder to all of us in the marketing industry. We suffer from a similar problem in the grocery marketing industry. Though we have a large base of GenY and GenX shoppers, we are largely ignoring our Boomers. I will have to think through this a bit more on the projects I am currently working on.

    Thanks,

    Jason

    David Reich

    Thanks for the comment, Jason. Glad this could be helpful.

    Elissa Freeman

    Old is the new young! Love it RT @davidreich NBC wakes up, discovers 50+ audience. Gr8 post on rise of 'alpha boomer!

    ... via Twitter

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