Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services. . . . For more info, call us at (212) 573-6000, email to or text to 914-325-9997. . We are located at 228 East 45th Street, Suite 11-South, in New York City 10017. . . . For some examples of our work, scroll down to "Categories" below and click on "What We Do..."

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    « Twitter Ads | Main | Traditional news media struggling to maintain journalistic quality »

    April 17, 2010


    Shelly P

    Don't you think other media would take over this role if newspapers go out of business? What about network news or network shows like "20/20" or "60 Minutes" or the newsweekly magazines?

    David Reich

    Shelly, maybe network shows like 60 Minutes would have some impact, but they're fleeting and I don't know if it would be as impactful as a newspaper series. Newsweeklies like Time and Newsweek might have had real impact decades ago when they had huge circulations, but their numbers now are a fraction of what they had been.

    Alan Hirsch

    David, great piece on the Power of the Media. Right on.

    If there were no big papers with budgets to chase such as "distracted driving," there would be nothing.

    While thousands die, the other glam media guys who chase Tigers, boobs and errant senators could not come up with the necessary grit to face such a serious, but non salacious, problem as distracted driving.

    I'd give you a writing prize for your piece, if I gave out such prizes, but I don't, so I can only say "good work."

    Alan Hirsch

    David Reich

    Thanks Alan. You saying "good work" is prize enough.

    Sandy Spavone - Exec. Director, National Organizations for Youth Safety

    The power of the written word to create change and empower action is priceless! For all of the countless research hours and efforts put into these great articles that have helped to lead the charge - we are forever grateful!

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