Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services. . . . For more info, call us at (212) 573-6000, email to or text to 914-325-9997. . We are located at 228 East 45th Street, Suite 11-South, in New York City 10017. . . . For some examples of our work, scroll down to "Categories" below and click on "What We Do..."

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    January 09, 2010


    Jeanne Byington

    Thanks for the mention, David. I love writing about people like Spencer. He loved his job and did it beautifully. No doubt he is remembered vividly by many and is a model for all of us.

    I lived in a NYC apartment house where the door staff rarely greeted me when I came home. I couldn't wait to leave--and I'm the type that plants roots where I live so only a sledgehammer can get me out.

    Scotty at 36 West 44th Street where my business was for 10 years was just such a door person. Bill at 355 Lexington is the same--he still knows my name and I was there for relative minutes.

    David Reich   "my 2 cents"

    Jeanne: Yes, Bill at 355 Lex. Nice man. I still stop in to say hello if I happen to pass the building.

    Alan Hirsch

    David, that was a great piece on Spencer, the elevator operator, who was probably smarter than 95 per cent of his riders at Rockefeller Center.

    He knew, what most people never know, and never can learn. i.e. how to make your own job better, so that he could work the job and the job didn't work him.

    Spencer told me he had the choice of learning everyone's names, so he could spend his shift talking and listening to all his elevator riders, or he could have worked in monotonous silence, making every hour seem like two or three.

    He made the right choice for himself and for all his riders. He changed his eight-hour shift of what could be total boredom into what seemed like a two hour shift of fun and games, while still getting the job done well.

    In my 40-1/2 years in journalism and public relations, Spencer was the only person I ever met who could do that.

    Alan Hirsch

    Eric S.

    Hi David,

    I really enjoyed you piece about Spencer.

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