Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services. . . . For more info, call us at (212) 573-6000, email to or text to 914-325-9997. . We are located at 228 East 45th Street, Suite 11-South, in New York City 10017. . . . For some examples of our work, scroll down to "Categories" below and click on "What We Do..."

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    « Where's the sense? | Main | Rules of Thumb »

    August 18, 2009


    Jeanne Byington


    Moderation is key in sending tweets. As the recipient, when I see too many from one source, I tend to gloss over/ignore all of them.

    I love the news tweets from the New York Times and updates from organizations I belong to. Lets me listen to music on my computer and tune out news during the day.

    If babble is what I generally get from a contact [followed for political reasons], their 140 characters fall into the “boy who cried wolf” category and I don’t read what they write and take the risk of missing something important.

    For anyone to compare a blog to a tweet is like comparing a bag of potato chips for dinner to a cooked protein, vegetable, salad and fruit for dessert. Their relative impacts are unrelated. It’s easier to dash off 140 characters or retweet someone else’s thought or finding than to come up with an idea and flesh it out.

    The blog creates conversation and a feeling of community. Because classical music was a topic of a few posts on my blog, a follower whose son was singing in an opera in NY sent me an email asking me to let the readers know about the event. I did.

    Further, the blog is long-lasting while the tweet is like a thin mint: Sweet for a moment and gone.

    David Reich

    I love your analogies, Jeanne. I agree -- less is usually more, especially in these days of information overload.

    Jeff Johnstone

    This is my first time commenting on your blog, but I've been a reader for a while.

    I agree that there is too much "babble" on Twitter, but that babble probably serves a purpose for some people -- a social connection to others. It's sort of like the old CB radio in the 1970s. Anyone could buy a CB radio and join in the conversation. A lot of it was mindless, but for those people, it was fun. Those who wanted more serious conversation probably went elsewhere. Maybe Twitter is the CB radio of today.

    David Reich

    Thanks for visiting, Jeff. You make a great point about Twitter being like Citizens Band radio. I remember it was the big thing and got lots of buzz way back. I had a friend who had one and when I listened in, it was a lot of random chatter. Not my cup of tea, then or now.

    Ryan Sauers

    I am monitoring Twitter closely as well. I see both good and bad things in it. If it is used correctly, it is another valauble tool in one's marketing arsenal. It is my bias that businesses can gain a following on twitter but twitter should then point back to their blog-- and the blog to their website etc. Tweets should only be posted if they are of value and likely to be passed on or in the Twitter world "RT". Inspirational messages are nice as well. Keep me posted as to your future thoughts on Twitter and by the way nice post here. Ryan Sauers

    David Reich

    Thanks for your thoughts, Ryan. Maybe Twitter could be better if there were separate areas for "chatter" and for pass-alongs, etc. Would make it easier to cut through the crap.

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