Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services. . . . For more info, call us at (212) 573-6000, email to or text to 914-325-9997. . We are located at 228 East 45th Street, Suite 11-South, in New York City 10017. . . . For some examples of our work, scroll down to "Categories" below and click on "What We Do..."

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    « Does journalism still matter in the digital age? | Main | Blogs breathe life into newspapers »

    October 08, 2008


    Jay Ehret

    David, With all due respect the ad is just a pot shot at they mysterious "big oil" and does nothing to tell us how we can solve it. Why is the child playing with blocks in the ad? Why not call out by name the Congressmen paid off by these big oil lobbyists that have blocked clean energy? Wouldn't that help solve it? The ad is obviously not an ad, but a political statement.

    David Reich

    Jay, the ad may be a political statement but not necessarily a partisan one. I think its purpose is to create more awareness of the problem and why it's still a problem. It's a complicated subject to fully explain in 30 seconds.

    The use of a child with building blocks is just a creative choice, but I think it works. At the end of the ad, the blocks she's playing with spell out "repower."

    A newspaper ad could get into much more detail and could call out names of Congressmen who've "sold out" to the oil companies. But it probably won't get as much attention as a well-placed network spot. A newspaper ad may not reach the younger people either.

    Lewis Green

    This is curious. I have seen the ad on TV and found nothing unusual about it. On the other hand, I think an ad telling us to repower without laying blame on others would be far more effective.

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