Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services. . . . For more info, call us at (212) 573-6000, email to or text to 914-325-9997. . We are located at 228 East 45th Street, Suite 11-South, in New York City 10017. . . . For some examples of our work, scroll down to "Categories" below and click on "What We Do..."

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    August 26, 2008


    David Reich

    David Brazeal, who writes at JournaMarketing ( )
    comments on our post in his space today. Here's what he says:

    "When you think of online social media, do you think of it simply as a way to reach people with your organization's message more efficiently? If so, I think you're missing the point of the power of new media. David Reich writes today about PR in the social-media space...

    Too many PR people concentrate on the "public" and forget about the "relations." Social media turns traditional PR on its head precisely because it's less about public communications, and more about one-on-one relationships. Those small relationships can coalesce around common interests, and lead to a group dynamic. But they are not the starting point. Instead of thinking of social-media as a new way to reach people, think of social media as a new way for people to reach you. Use online tools as a way to put yourself and your organization out there, and be patient enough for people to find you."

    Good advice, David.

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