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    « May I brag a bit? | Main | It's About Content »

    August 04, 2008


    David Reich

    PR pro Heather Yaxley in England refers to this post and adds lots to the subject. Go to


    This is a bad omen. I agree that editrorial content should not be able to be purchased. Any media outlet worth its salt would not permit it.

    Gayle Taryn

    I am an old friend and colleague of David's and wanted to congratulate him on an article well done, agreeing that this "trend" of pay-for-play is very disturbing. It's ironic that so many people think PR controls news content when, in fact, based on some of what we're seeing here, it's again the advertising community who thinks that money talks and the hell with the integrity of the press. Younger practitioners are now being indoctrinated into how easy "product placement" is these days via brand placement everywhere you wasn't always like that.

    Many of us from the boomer years learned in college that the press is/supposed to be an objective messenger.
    Yet, while the trade press has long been known for the blurring of church and state, we do see more and more how much bias there is in journalism today. It's also nothing new that there isn't a cogent understanding of PR by many advertising folks -- the disciplines are so different in how they each legitimately get to the "finish line."

    Given that, we certainly don't need more content that exists simply because one company has deeper pockets than another to influence journalists. Let's keep that exchange of money where it belongs: to buy space that's clearly earmarked for an advertiser's message.

    David Reich

    Thanks, Gayle. Amen to that.

    jordan 7

    This is a bad omen. I agree that editrorial content should not be able to be purchased. Any media outlet worth its salt would not permit it.

    christian  louboutin

    Agreed. Some folks use push/pull, and some of this comes from the "permission marketing" concept from Seth Godin from about a decade ago. I also agree with you that social media and the ability to have a conversation (like this one) change the game. So maybe we need a new term?

    You have some good points, and the best one might be that I prefer to debate less and do more marketing! If you are ever in Boston, look me up and I'll give you a tour of the HubSpot offices and buy you a coffee.

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