Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency offering full service in a variety of areas, with specializations in transportation safety, business-to-business; advertising, marketing and media firms; non-profits, and select consumer products and services. . . . For more info, call us at (914) 325-9997, email to david@reichcommunications.com. .... We are located about 12 miles north of NY City's Times Square ... at 112 Ridgeway Street, Mount Vernon, New York 10552. . .. For some examples of our work, scroll down to "Categories" below and click on "What We Do..."

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    « Sex and the City | Main | Newspapers - Local must really be Local »

    June 02, 2008

    Comments

    Jay Ehret

    One of the challenges facing local radio is that consolidation stunted growth. There has been no infusion new creative blood for some time. That's why you can travel to any market in America and hear basically the same radio station you hear in any other market in America. Local radio still hangs its hat on music format, morning shows and promotions.

    Listeners want more than 10 in a row and the same, lame morning show bits from their radio station. They want interactivity and they want to be part of the show. Listeners want to help create the content.

    David Reich

    Jay, I agree about consolidation.

    But, other than calling in to talk shows and requesting songs, how might listeners participate in creation of content for the typical radio station?

    Jay Ehret

    David, I blogged about this last year if you will allow me to share a link: http://snurl.com/2ds33

    To change radio might adapt a "social media format" where the station becomes an community with everyone creating content and interacting with the station. While there are way too many online communities this would be different in two ways: First, this community would be local and Second, it would combine online elements with real life and interactivity with local people and events.

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