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    « The Murdoch Wall Street Journal | Main | How's this for customer service? »

    July 09, 2007

    Comments

    CK

    Great post. Can you tell me what BigFix software does? I'm trying to understand how the target for a faux politico fun piece maps to this software...does it fix what's wrong with our electoral system (a girl can hope) or old voting machines? Or something completely different that's exacting the strategy of "out of X million, at least X thousand will want to buy our software, and hey X million will know of us now."

    Honestly just curious as I don't yet know a single thing about this. Thanks for making me aware. The actor is funny ;-).

    David Reich

    CK, acording to their website, Big Fix provies "Real-time security configuration management across all your servers, desktops and mobile laptops." Too bad they didn't fix voting machines. Just think how different today's headlines would be if we didn't have all those hanging chads in Florida eight years ago.

    CK

    Ah, gotcha. You know, I wonder -- and I like the promo and election is timely--but I just haven't quite figured out if these spots that generate interest...but aren't necessarily "targeted" do well by the company. Again, I'm just working through it.

    That company is a b2b play...but the video is a consumer play. I'm not baggin' it, I just sometimes don't see the ROI in it. But, maybe if they get enough people there...enough people will say, "Oh, I need a Big Fix." And they did get press.

    And yeah, too bad they didn't fix the BIG mess a few years ago in FL. Sigh.

    Big Fix really is a great name for voting software ;-).

    David Reich

    Yes, it looks like it is a b2b product, but not unlike a video for another apparently b2b product from Microsoft that got some play not long ago on many blogs including an obscure one known as ck's blog. Check it out at http://www.ck-blog.com/cks_blog/2007/05/role_reversal_b.html

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