In my two months of blogging so far, one of the most encouraging things I've seen is how sharing and supportive bloggers are. They're eager to help others get noticed and read by tipping, links and kind references. There seems to be very little ego in the marketing blogosphere.
So it doesn't surprise me that Drew McLellan, on getting his 1,000th comment at Drew's Marketing Minute, invited the author of that comment to write a guest post. What a wonderful and generous way to mark a milestone. And how fortunate for me that the 1,000th comment happened to be mine.
Sharing information, ideas and credit for those ideas is a major reason so many of us become active bloggers. But what do you do when someone asks you to share information when it's for their commercial gain?
Blogs are becoming recognized by marketers as an important form of social media that can influence and motivate consumers that marketers want to reach. Public relations and advertising agencies are starting to reach out and pitch bloggers, in hopes of gaining positive write-ups about their clients' products and services.
In the past several days I was on the receiving end of my first two pitches from PR people. Each represented a different end of the spectrum of professionalism.
I explain more, with examples of how to and how not to pitch bloggers, in my guest post at Drew's Marketing Minute. Come on over to Drew's and check it out...