REICH COMMUNICATIONS

What We Do: Speeding Kills

 

An important focus of our work for The National Road Safety Foundation is speeding. It's a factor in 26 percent of all fatal crashes, yet most of us see the biggest risk of speeding is getting pulled over and getting issued a ticket.

The sad reality is speeding kills nearly 9,400 people every year, including about 3,000 teens.

Brightmile, a company in the UK that's soon coming into the U.S., has an app that helps companies keep their employees safe by reducing speeding, drowsy driving, smartphone distraction, contextual risk and aggressive acceleration.  They asked me to write a piece for them about speeding.  Here's a link to the article, which applies to all drivers, whether in Europe of here in the U.S.

Slow down.

.

Have a happy and safe Thanksgiving

What We Do: Keeping Safe on the Road

 

Even during the pandemic, safety on the road is important and lifesaving.  That's why our work with The National Road Safety Foundation continues, getting important safety messages out to all drivers, but especially to teens who have less experience behind the wheel and thus are at greater risk.

 

Here's the new quarterly newsletter that highlights the work that's being done.  Click here to see the newsletter.

What's in a Name?

 

Ad Age yesterday reported that WPP, the big ad agency holding company, is retiring the once-famous and highly-respected Grey Advertising name.

It’s one of the last of the big agencies that date back to the Mad Men days and before.  Grey, in fact, goes back 103 years.

Who remembers names that lined Madison Avenue and other midtown streets before mergers, buyouts and the exodus to points south (Midtown South, Tribeca, lower Broadway, Flatiron and the Photo District) and points west (Hudson Yards)? 

Benton & Bowles, Ogilvy & Mather, D’Arcy Masius MacManus, Dancer Fitzgerald Sample, Grey Advertising, Doyle Dane Bernbach, J Walter Thompson, Young & Rubicam, and out in Chicago, Leo Burnett.  They were the titans of the advertising world, not always thought of as creative powerhouses but their words and images and slogans for clients helped shape the way we thought and the way we bought.

Thank You

 

Headline

A New Day for America

 

Looking forward to a return to decency and hoping for unity in this great nation.

Congratulations Joe and Kamala.

Georgia on my Mind...

 

...Pennsylvania, too.

Thankful It's November

Alexa tells me November is National Gratitude Month.  I'm grateful it's November, which means we're almost done with 2020.

I'll also be grateful after November 3rd when, hopefully, the national nightmare of the past four years will be over.

Boo!!

 

We may not see many trick-or-treaters this year,

but have a Happy Halloween anyway.

What We Do: Teen Driver Safety Week

 

We organized a virtual media tour this past week to promote National Teen Driver Safety Week for The National Road Safety Foundation and SADD.

Here's a link to one of the interviews that aired Thursday on Nashville's NBC station WSMV-TV.    

For this effort to save lives, we had a dozen interviews in ten markets.