REICH COMMUNICATIONS

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Happy Chanukah

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What We Do: Preventing Impaired Driving During the Holidays

The Thanksgiving holiday weekend marks the start of a dangerous month on our roads and highways.

In 2019, of 10,142 alcohol-impaired traffic fatalities, 837 occurred during the month of December, according to statistics from the National Highway Traffic Safety Administration (NHTSA).   Christmas and New Year’s were especially dangerous, with more drunk-driving fatalities than during any other holiday period that year.  Traffic safety officials expect the same this year, so NHTSA and police departments nationwide will be ramping up DUI enforcement with their annual Drive Sober or Get Pulled Over campaign.   

The National Road Safety Foundation, our client, will be reinforcing that messaging with a virtual media tour.  We'll be hitting TV stations in at least 15 markets, doing zoom interviews and giving newscast sound bites talking about impaired driving.

The key message is obvious but always bears repeating -- Don't Drink and Drive and Be Smart behind the wheel.

What We Do: Drowsy Driving Prevention

The end of daylight savings this weekend brings increased risk of drowsy driving.

For The National Road Safety Foundation, we're getting the word out -- drowsy driving kills.  More than 6,400 people died last year in fatigue-related crashes.

Health News Digest ran our news release today (click here), and New York's leading news station - WCBS Newsradio 880 -- this morning interviewed my colleague from NRSF for a story that will be airing later this week.

 

 

What We Do: The National Road Safety Foundation

Here's the latest issue of Road Buzz, highlighting the work we do with The National Road Safety Foundation.    

 

Click here to see the entire newsletter.

Getting the word out on traffic safety...even from vacation

Took a break from the beach and hot tub at Flamingo Beach in St. Maarten to do a few zoom interviews about National Pedestrian Safety Month with stations in Seattle, Palm Springs and Colorado Springs, as part of a virtual media tour for The National Road Safety Foundation.

Covering about two dozen stations, so you might also see me in Buffalo, New Orleans and St. Louis, among others.

 

What We Do: Focus on Pedestrian Safety

We all know about the dangers of distracted driving, but distraction is also a major factor in pedestrian deaths, which have increased significantly over the past few years.

We're doing another virtual media tour for The National Road Safety Foundation to put the focus on pedestrian safety during Pedestrian Safety Awareness Month.

Just getting started, but we've already done a few zoom interviews that have aired on TV stations in Savannah and Terre Haute, Indiana.   

Click here to see the Terre Haute segment.

The key message:  Walk carefully and avoid distractions.

 

Puff at Woodstock

 

The National Road Safety Foundation's latest film, A Puff Before Crashing, is featured tonight at 7 at the Woodstock (NY) Film Festival.  

Or see it free online at www.nrsf.org/resources/impaired-driving  

Ahhhh!!

Alexa tells me today is National Coffee Day.

I had mine.  Ahhh!

Fall

It doesn't feel like it yet, but it's Fall.