It's hardly news that technology...especially the internet...is changing how we live and work. This is underscored by a few items in the news today.
eMarketer reports on a survey showing changes in how we interact via email. More than half...55%... of emails are opened on a mobile device, nearly double the amount on webmail servers like Outlook and far outstripping the 16% now opened on desktops.
When the survey was last done in 2012, only 29% of emails were opened on mobile devices.
eMarketer estimates there are currently about 248 million email users in the U.S. That's about 76% of the total U.S. population.
Marketers continue to use email heavily to reach out to customers and prospects. About 88% of marketers in key industries rely on email, with the highest percentage of email users in the healthcare/pharma fields and travel/hospitality. Retailers are slightly below average in terms of email outreach.
But outreach or not, more of us are shopping online. Deloitte, in its annual forecast of holiday spending, predicts that 51% of holiday purchases will be made online this season, marking the first time online spending will be greater than in-store buying.
That might explain the third item of interest. Lord & Taylor announced it is selling its 11-floor flagship store on Fifth Avenue to WeWork, which will convert most of the space into shared workspace. The pricetag is $850 million. (How many Gucci bags would they need to sell to make $850 million?)
The change won’t happen until after the 2018 holidays. The retailer plans to keep some space in the building, so it will still have a presence on Fifth Avenue. Hopefully, they’ll still have their holiday windows every year, which continue to draw crowds at Christmastime.