Here's a good example of the error in thinking that because something works well in one country that it can be successful in another culture.
McDonald's now has a PR problem on its hands, after introducing its newest mascot "Happy," which, according to the company's news release, is "a new animated Happy Meal character that brings fun and excitement to kids’ meals while also serving as an ambassador for balanced and wholesome eating."
The problem is more attention is being paid to the public's negative response to the character than to the company's "balanced and wholesome" Happy Meals.
Despite the character's success in Europe, people here are making an uproar via social media, which is spilling over to mainstream media and becoming an even bigger story. Some parents are complaining online that the Happy character is too scary, with its open mouth lined by big teeth.
I don't know about that, but I do feel sorry for the poor McDonald's workers who will have to wear one of those costumes outside the store, especially as the summer heat begins.