With the ongoing talk about how newspapers are dying, here's an interesting newspaper success story.
The Herald-Tribune would seem to have the odds against it, serving an aging population in Sarasota, Fla. But the paper, which last week won its second Pulitzer Prize in five years with a solid story about the area's mental healthcare system, is bucking the trend, with readership growth both online and in print.
Media Life wrote about it and says...
"The paper’s growth in readers is a remarkable achievement by any standards, but especially so for a Florida market in which 34 percent of the population is over age 65. That’s almost three times the number in most American cities.
By returning to the basics of what readers expect from a newspaper–real journalism–the Sarasota Herald Tribune has revealed a lead others might follow."
Worth a read by clicking here.