I’m happy to see more efforts by the media to promote “real news” as reported by legitimate media with journalistic integrity.
The Wall Street Journal is launching a new campaign it calls “The Face of Real News,” which uses sketch-animated vignettes showing how WSJ reporters develop their stories, working hard to verify information to ensure its accuracy.
The first two vignettes are out now, following two reporters and how they developed important stories --investigative reporter John Carreyrou, who uncovered a major sham behind Silicon Valley darling drugmaker Theranos, and mergers & acquisitions reporter Dana Mattioli, who wrote about the biggest deal in Warren Buffett's history.
Five more reporter profiles are expected in the next few months, according to an Advertising Age story.
Another effort to encourage use of media that report real news is from The New York Times, which recently began a new ad campaign called “Truth,” which I wrote about here recently. The paper is soliciting donations to enable it to offer free subscriptions to students, as a way to help build the habit of reading a daily newspaper. The Times reports that donations from some 15,000 people so far have bought subscriptions for more than 1.3 million young people.
I think this is a great way to get millennials to begin using legitimate media for their information, which can help make them immune to the fake news that we’ve seen on various so-called news websites. It will take some time, but we need more of this and we need more media to stand up and debunk the crazy charges we’ve been hearing about their reporting being fake news.