Halloween is a fun time, but it's also a very big event for many marketers.
The National Retail Federation predicts that Americans will spend $8.4 billion on Halloween this year. That's an awful lot of candy, costumes and party goods.
A survey reported by MediaPost's Marketing Daily says 71 percent of us will buy candy to hand out to trick-or-treaters. Forty-nine percent of us will buy things to make our homes or doorways look spooky, and 47 percent will dress in a costume that night.
As we're in the midst of a heated campaign, we can expect to see lots of kids (and adults) dressed as Hillary or Donald, and maybe a few leftover Bernie's. But forecasters say politics will take a back seat to costumes based on super heroes, films like The Avengers and the old standby Star Wars. Pokemon's Pikachu is expected to be a big seller too. And we'll see plenty of old standards like witches and princesses.
Sixteen percent of us will dress our dogs in costumes. My son Michael sent me a shot of his dog Martin dressed up in lederhosen and not looking at all happy about it. When my big lab Loki was still with us, he'd come to the door with me, not in any costume, and I'd ask the kids how they liked my cat's costume. I used to get some strange looks from many of the kids, although a few were young enough to believe me and said how cool my cat looked as a big black dog. (Well, it made me laugh at least.)
Whether you dress up or not, no matter what you hand out to the callers at your door, have fun. It's a welcome break from the nastiness we've all been living through these past several months.
And finally, although this has nothing to do with costumes or candy, I thought I'd share a picture with you. For my post last Halloween, I included a picture of my daughter's then 10-week-old lab pup Rosie next to a pumpkin that was bigger than she was. Here's that picture, along with a shot of the same Rosie a few days ago next to a similar-sized pumpkin.