The latest internet consumer study, reported in Mediapost's Social Media & Marketing Daily, shows Twitter, which was touted as the next best thing when it burst onto the scene, has slipped a bit.
The percentage of respondents using Twitter dropped two points to 34%. Twitter remains a major social media factor, though, behind Facebook and LinkedIn. FB remains the gorilla in the room, dominating with 77% of consumers saying they use it. LinkedIn is a distant second at 37%, followed by Twitter. Newer platform Pinterest jumped to the number four spot with 26%.
Highlighting the fickleness of social media (or maybe more the fickle nature of teens), FB continues to lose younger users who are migrating in droves to Pinterest. It's the platform of the day. (Remember MySpace?)
Twitter has proven popular as a way for fans of TV shows to share their thoughts in real-time as a show airs. And reality contest shows like NBC's "The Voice" have used Twitter not only to engage viewers, but also as an instant voting tool to let viewers decide if a contestant stays or goes.
The survey found that 52% of those who don't use Twitter make that choice because they feel it's "a waste of time." I have to admit that was my initial impression when I joined soon after the platform launched. It seemed that all I saw was people tweeting really inane things like "The sun just came up" or "Can't decide whether to have a blueberry or corn muffin." Like I care (about the muffin, not the sun).
I have found Twitter useful as a way to point people to my blog posts. And early on, I participated in a few PR chats in real-time. Didn't learn anything about PR, but it got me many of my almost 1,000 followers.
So despite the dip in the latest user survey, I'm pretty sure Twitter will be around for some time, even as new platforms continue to pop up. By the way, I couldn't have expressed these thoughts in 140 characters. Blogging is still alive and well, despite predictions that it, like Twitter, would disappear.