My wife is participating in a focus group and as a prep question she was asked to list some ads she likes and some she doesn't like.
We talked about it and we both agreed we love the "Dog Tested" campaign Subaru is running, showing dogs in various situations. I could watch those ads over and over and, in fact, I've stopped the fast-forward on our DVR so I could watch one of those ads for perhaps the 20th time.
The other question was: what ads do we hate?
Two insurance ads topped out list. Aflac, for the annoying Aflac duck. At least they don't use Gilbert Gotfried's grating voice any more, but the voice is still annoying.
The other ads are the seemingly non-stop pitches from Geico. Some are funny the first time and maybe even the second time. But Geico, which is by far TV's biggest advertiser, has them running all the time and everywhere, it seems. So we hate them because of overexposure.
Now to the key question... Would I buy a Subaru because of the ads, and would I not buy coverage from Geico or Aflac for the same reason? Hard to say, since many other factors would be in play. For a car, it would be things like price range, style and comfort, reputation. For insurance, it would be price and reputation -- reputation not based on the ads but on word-of-mouth regarding how they respond when you have a claim. But, all other things being equal, I would avoid a company whose ads I hate. I've done it before with banks.