I'll be heading down to Washington this week to announce the winner of the first Drive Safe D.C. teen PSA contest at the Washington Auto Show.
My client, The National Road Safety Foundation, invited teens from metro Washington to give us their ideas for a TV public service announcement about the dangers of distracted driving. The winner will be introduced at a news conference Thursday at The Washington Auto Show, where her finished PSA will be shown for the first time. We arranged for the PSA to be shown in several theaters near our winner's hometown, and it will air later this year on Teen Kids News, syndicated on more than 150 TV stations nationwide.
The program is similar to what we've been doing in conjunction with three other major auto shows in Los Angeles (in November), Chicago (coming up next month) and Atlanta (in March). It's a way to engage young people in learning about and communicating the dangers of distracted driving, which kills upwards of 3,300 people every year and injures hundreds of thousands more.
Our winner, 16 year-old Makiya Mason, is a sophomore at Suitland (MD) High School. She told me she's very excited about this, since she hopes to go to film school after she graduates high school. This will certainly be a nice addition to her resume.