.... my 2 cents ....
musings on marketing, media, public relations....and life,
by David Reich
Reich Communications, Inc.
Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services. . . .
For more info, call us at (212) 573-6000, email to firstname.lastname@example.org or text to 914-325-9997. .
We are located at 228 East 45th Street, Suite 11-South, in New York City 10017. .
For some examples of our work, scroll down to "Categories" below and click on "What We Do..."
It's hardly news that technology...especially the internet...is changing how we live and work. This is underscored by a few items in the news today.
eMarketer reports on a survey showing changes in how we interact via email. More than half...55%... of emails are opened on a mobile device, nearly double the amount on webmail servers like Outlook and far outstripping the 16% now opened on desktops.
When the survey was last done in 2012, only 29% of emails were opened on mobile devices.
eMarketer estimates there are currently about 248 million email users in the U.S. That's about 76% of the total U.S. population.
Marketers continue to use email heavily to reach out to customers and prospects. About 88% of marketers in key industries rely on email, with the highest percentage of email users in the healthcare/pharma fields and travel/hospitality. Retailers are slightly below average in terms of email outreach.
But outreach or not, more of us are shopping online. Deloitte, in its annual forecast of holiday spending, predicts that 51% of holiday purchases will be made online this season, marking the first time online spending will be greater than in-store buying.
That might explain the third item of interest. Lord & Taylor announced it is selling its 11-floor flagship store on Fifth Avenue to WeWork, which will convert most of the space into shared workspace. The pricetag is $850 million. (How many Gucci bags would they need to sell to make $850 million?)
The change won’t happen until after the 2018 holidays. The retailer plans to keep some space in the building, so it will still have a presence on Fifth Avenue. Hopefully, they’ll still have their holiday windows every year, which continue to draw crowds at Christmastime.
I just saw something online that Grady Tate, one of the top drummers in modern jazz, died last week at age 85.
In addition to being one of the most in-demand studio drummers for countless jazz albums in the 1960s and 70s and a longtime member of the Billy Taylor Trio, he was also respected as a jazz vocalist. I was lucky to be in the studio in 1969 when he recorded his first vocal album, "Windmills of My Mind."
It's a long story, but one I love to retell...
In the late 1960s while in college, I did a weekly jazz show on the college FM radio station. One of my favorites back then (and now) was pianist and educator Billy Taylor, whose daily program on a local radio station in New York first got me hooked on jazz. So I knew very well who the other members of the Billy Taylor Trio were -- Grady Tate on drums and Ben Tucker on bass.
When I'd come home on schools breaks, I would make a point of getting into the city to visit the promotion guys at the various record labels to get copies of the latest releases to bring up to school and play on my show. On one of those visits, someone told me about a new jazz label, so I went up to the label's offices to see what I might be able to get. Skye Records was in a penthouse of an apartment building on E. 55th Street, just off of Sixth Avenue.
I rang the bell and a well-dressed black guy answered the door. After I introduced myself, he did the same telling me his name -- Ben Tucker. I asked him, are you a bass player? When he said yes, I said, are you the Ben Trucker who plays with Billy Taylor? I think he was so surprised that some skinny white kid knew who he was that he invited me in and we talked for about an hour. I told him about my radio show, and he told me about the new label, of which he was an A&R and promotion guy. He played me bits and pieces from the label's debut albums -- stuff by vibes player Gary McFarland (one of the owners of the label), guitarist Gabor Szabo, Latin percussionist Armando Peraza. He told me they were planning a new album with Grady Tate, which would be his first as a vocalist.
On my next visit home, I stopped up to see Ben and he told me they were in the middle of recording the new Grady Tate album, "Windmills of my Mind." He invited me to come to the studio and watch, which of course I did the next night. There I was sitting in the control room next to Ben Tucker, watching Gary McFarland at the control console and looking through the glass at a who's who of the top jazz musicians of the day -- Snookie Young and Marvin Stamm on trumpet, Urbie Green and Jimmy Cleveland on trombone, Herbie Hancock on organ, Bernard "Pretty Purdie" Purdie on drums, Jerome Richardson on sax, Chuck Rainey on Fender bass, and Grady Tate at the mic... I was in heaven.
I briefly met Grady that night, and I got to spend some time with him, Ben and Billy Taylor a few months later when they sat in live on my radio show, after finishing a concert at another college ten miles down the road. What a thrill, letting the guys pick out songs from the library, play them and talk about the tunes and the musicians playing them.
I stayed in touch with Ben Tucker for a while until he left the label and moved down to Savannah, where he bought a radio station and became a local celebrity, playing at a club every week until he died in an accident a few years ago. I saw Grady Tate at a concert many years ago and I went up afterwards to say hello and remind him how we had met. He said he remembered. Maybe he was just being polite, but it was a great thrill for me.
Sorry to hear that he is gone, but his music lives on.
The president constantly complains about “fake” news when news outlets report accurately on things he doesn’t want the public to know about or when news reports contradict things he says.
We’ve been hearing it literally from the start of this Administration, as the president and his minions claimed “fake news” when photos of his inauguration crowd were clearly a lot smaller than those of his predecessor. The photos told the truth and belied White House claims that 45’s crowd was bigger. In that case, it was an annoying or amusing curiosity, since who among us really gives a damn about the size of an inauguration crowd?
But the continued hammering of the media as “fake news” and “really bad people” has become more than amusing or annoying… it’s dangerous. By design, the president claims “fake news” in order to delegitimize real news outlets, in hopes the public will simply believe his unfiltered tweets or the constant “clarifications” from his press secretary.
He has threatened to sue newspapers for libel, which would, of course, go nowhere in any court. But in his morning tweetstorm today, he threatened to pull the broadcast licenses of the NBC’s TV stations. It’s a move that would likely never hold up in court, but since the president exerts some control over FCC commissioners he appoints, a struggle to hold onto a broadcast license could be conceivable.
Here’s what he tweeted this morning… “With all of the Fake News coming out of NBC and the Networks, at what point is it appropriate to challenge their License? Bad for country!”
He is wrong. What is bad for the country is if he were to act on his threat or if broadcasters were to cave to the threat and instruct their news divisions to report only what the White House says. I can’t see that happening without broadcast journalists resigning en mass.
This is probably yet another tweet done out of frustration and anger by the “moron” in the White House, but bearing no real intent. But since, Heaven help us, he is the president, his words (and tweets) do matter. And last time I checked, this country is not a dictatorship.
Update Oct. 12 -- An FCC Commissioner has responded to the president's tweets, telling him "That's not how it works." FCC Commissioner Jessica Rosenworcel tweeted to the prez... “Freedom of the press is a cornerstone of our democracy,” she added in a subsequent tweet. “I hope my @FCC colleagues can all be on the same page with respect to the 1st Amendment.”
For many of us New Yorkers, Times Square is a place to avoid unless you have business there or theater tickets. It''s crowded with gawking tourists who stop to take in the sights, blocking the sidewalks. It's not a place to travel through if you're in a hurry.
That said, Times Square exciting, especially at night when it's lit up bright as day by all the giant signs and video screens. It's a grand plaza, comparable to the piazza in Venice except with fewer pigeons.
Times Square is also one of the most valuable advertising spaces in the world.
The Times Square Advertising Coalition reports in a recent survey that an average of 300,000 people walk through Times Square every day, with the number inflating to 480,000 or more on busy days. Only about half are tourists. Of all those visitors -- locals and out-of-towners alike -- more than 80 percent will post a photo om social media, often with signs in the background.
The average visit to Times Square is 81 minutes, of which about eight minutes are spent just looking at all the advertising signs. The ad coalition estimates that a billboard advertiser can expect about 1.5 million impressions every day.
That explains why marketers can spend upwards of $4 million to rent space on a Times Square billboard.
So next time you find yourself in Times Square, as you look around at all the signs, remember you are in the midst of a giant ad.
As we celebrate Columbus Day, we as a nation need to do some thinking.
I'm not one who says we shouldn't recognize Columbus and the other explorers who opened up the Americas to the newly-industrialized European culture. I don't think we should be taking down statues of Columbus or desecrating them.
I do think we should take a closer look at history and remember and respect the people who lived in this great land long before our own ancestors found it. What we did to the native peoples is one of this nation's great original sins -- along with slavery that long was the engine for the agricultural south.
It's been a long time since I was in school, but the history books I learned from gave little more than lip service to the native civilizations that Columbus and his fellow explorers found when they came here. They were depicted as primitives who initially welcomed the settlers, but eventually became hostile when they were robbed of their land and their livelihoods and, ultimately, their culture. But the history books back then didn't talk much about the destruction of their culture. And the movies and TV shows we watched as kids pretty much reinforced the characterization of the tribal people as quaint primitives who whooped and hollered as they scalped white settlers. These days, it seems the only remnants of those civilizations is in the names of streets and towns.
I am pretty sure the story of our country's development, fueled by the racist manifest destiny doctrine and the economics of slavery, is more accurately taught these days... at least, I hope it is.
Whenever I've been to visit our northern neighbor, I see much more visibility and much more respect and homage to what Canadians call the First Nations. Not native Americans, but First Nations, which I think more accurately recognizes their rightful place in history and society.
So, let's all celebrate the "discovery" of America, along with the bravery of those who first ventured from European shores. But let us also put that event into proper perspective in the longer and truer history of this land we love.