We worked with the auto show to organize Drive Safe Atlanta, a contest for teens from throughout Georgia, where we invited them to send their ideas for a public service message about distracted driving. Distraction, including that caused by cell phones and texting, kills nearly 3,500 Americans every year.
From almost 200 entries, we picked a script submitted by 14-year old Gabriel Howland, a student at the Atlanta Neighborhood Charter School. In addition to a $2,000 prize, he also had the chance to work with an Emmy Award-winning director who we sent to his school to make the script into a professional 30-second TV spot that will air later this year on more than 200 TV stations nationwide.
We introduced Gabriel and his winning spot to the Atlanta media today at the Auto Show.
Here's a link to Gabriel's message. I think it has real impact, especially coming from a teenager.