The big business of marketing cars is usually serious stuff -- putting emphasis on things like speed, sleek beauty, freedom of movement and, over the past few years, safety and technology.
Here are two examples of car companies using a sense of humor, appropriate for April Fools Day, as they introduce two "new" technology features.
Honda borrows from the social media phenomenon of emoji with its new emoji car horn. Here's a link to the ad.
And Lexus introduces its Lane Valet feature, which I'm sure many of us wish was a real option. The press release they put out summarizes it. The fictitious press release says: “This advanced system will improve traffic flow by assisting the movement of slower moving vehicles from the left lane into the more appropriate right lane, which, in turn, helps make the highway safe and more enjoyable for all parties. Utilizing unprecedented radar and lane monitoring technology, in conjunction with 802.11p V2V wireless data protocol, this new semi-autonomous system will help Lexus drivers to communicate temporarily with the slower vehicle and do the driver the courtesy of safely moving their vehicle for them.”
Here's their ad for Lane Valet.
Now if only they'd come out with cars that run on batteries and drive themselves. Oh, wait...