It's always nice to see the price come down on a product, at least from the consumers' point of view. How often does that happen, after all?
So I was happy to hear that the U.S. Postal Service has trimmed the price of a first class stamp by 2 cents.
But remember when that same postal service introduced the forever stamp? That was back in 2007, when a stamp cost 39 cents. They promoted it as a way to hedge against future price increases. People bought more stamps than they needed, to avoid higher prices when postage rates would inevitably go up. And the postal service got the money, to put into its bank accounts, even if not yet providing the service. Sounded like a win-win situation.
For years, that was the case But now, those who've bought extra forever stamps at 49 cents are finding them worth only 47 cents. The stamp still gets you first class postage, but does it put the postal service's credibility in question?
Have they damaged the marketing value of the "forever" stamp?