.... my 2 cents ....
musings on marketing, media, public relations....and life,
by David Reich
Reich Communications, Inc.
Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services.
For more info, call us at (212) 573-6000, email to david@reichcommunications or text to 914-325-9997.
We are located at 228 East 45th Street, Suite 11-South, New York City 10017
New York State yesterday approved a bill that outlines various forms of lobbying and requires firms that engage in those activities to report their actions.
I don't yet know what the reporting procedures are, but a troubling clause in that bill includes PR agencies' contact with editorial boards of newspapers.
The 10-page bill lists various activities that are excluded, including "normal" dealings with reporters on news and feature stories. But if I were to arrange a background session for a client with an editorial board or the opinion editor at a newspaper, it seems like I'd be obligated to report on that activity somehow. I don't yet know what and how much paperwork would be involved or if fines could be levied for failure to report.
The idea is a bad one, a clear overreaction to recent corruption cases up in Albany. It flies in the face of free speech.
Over the years, I've arranged meetings between clients and editorial boards. One example was for NHTSA, to encourage editorials urging readers to buckle up when driving, or not to drink and drive. Clearly, those are messages in the public interest, but I would now have to report on such sessions.
Traditional lobbying is another story, and I feel there should be much tighter restrictions on what lobbyists can do and how money they can distribute to public officials.
I've seen firsthand how lobbying works. Several years ago a client wanted to get Congress to pass stricter laws on a public safety issue. I helped them find a reputable lobbying firm. They began by identifying legislators who were on committees that impacted that issue. The lobbyist knew most of them. I helped them prepare position papers outlining the what and why of my client's objectives, and then they had meetings with the legislators themselves or key aides.
But here's where it got dicey. The lobbyist strongly advised my client to attend various events sponsored or supported by some of those targeted legislators. Some were fundraisers for nonpolitical organizations favored by the legislators. But in several cases, my client was encouraged to attend small-group luncheons or meetings, where the price tag was often $5,000 and up to sit across the table with a dozen or so people and the likes of Nancy Pelosi, Barbara Boxer and Chuck Schumer.
All perfectly legal, but how fair is it, really? How many of us can afford to spend big bucks for such direct access? And you have to wonder, when really big bucks -- millions -- are spent, does a public official then feel obligated? Look at big spenders like the gun lobby and big pharma and think about the lack of action on some issues those industries face.
That's where attention needs to be focused. When I or another PR firm sits with a client to inform or try to influence an editorial writer, there are some big differences from lobbying public officials. Meeting with editorial boards, we make our best effort to explain our position on an issue. But the ultimate decision of if and what gets published is in the hands and heart of the editor, a journalist who tries to weigh facts before taking a position. And that choice is not impacted by money.
It's a big difference. So New York, especially in light of all the corruption that's finally being prosecuted in Albany, should focus on traditional lobbying and not dilute those efforts by trying to regulate normal media relations efforts.
It's not November yet, but you can cast your vote now.
We're in the second year of a program I set up for client The National Road Safety Foundation with the Chicago Auto Show.
We invited teens in the Chicago area to submit their ideas for a distracted driving PSA. The three finalists have been selected and now the Auto Show is asking the public to pick the winner by voting online. I'll announce the winner in a few weeks at the Chicago Auto Show. Take a look and vote for the one you think works best.
Catching up on the news is a Sunday morning ritual. For me and millions of others, that means enjoying a cup (or 2 or 3) of coffee while reading the fat Sunday edition of The NY Times and watching CBS Sunday Morning. Charles Osgood has been hosting that show for more than 20 years.
His calm demeanor always lends a feeling of "we'll get through this" when he reports bad news, and his dry sense of humor, his poetic interludes and his courage to play piano and sing as seasonally appropriate makes you think of him as a wise, erudite uncle. He's someone whose visits you look forward to.
Osgood had big shoes to fill when he took over the spot from Charles Kuralt, but he's done it well.
The Daily News today has a story saying Osgood plans to retire this year. At age 83, he's certainly earned it. Hopefully, we'll still see him doing occasional reports or think pieces.
And hopefully, when a new host takes over (Jane Pauley is seen as a front-runner), the program will stick with its perfect mix of hard news and features on happenings in the news, the arts and sciences, personalities and the occasional oddities.
I've met Osgood a few times, when he's been an honoree or a presenter at the annual Christopher Awards that my firm publicizes, and he is as charming and classy in person as he is on camera.
His presence on Sunday Morning will be missed. Sundays won't quite be the same.
It's been a year since we had to let our pal Loki go. It was a tough day. And every day since, we think of our Loki and miss him. We've become used to the emptiness in the house, but there's always something that makes us remember him.
He will always be our dear friend and he will always be missed.
Here's what I wrote a year ago....
Jan. 2, 2015
He's been our good friend for almost 14-1/2 years... a very good run for a big dog.
And today we had to say goodbye to him.
My heart is broken ... it hurts so much.
But we have so many fun things to think of that will always keep our pal Loki alive in our hearts forever. His love for his puppy pal Delia, who he's now playing with in dog heaven. His walks through Hunts Woods and dunking in the stream, even on the most frigid days. Running on the big lawn in Harpswell and going down to the beach to swim and scavenge for food. Standing by me at mealtime, barking for me to share my meal with him. Riding in the convertible catching the wind as the breeze blew his ears and jowls, spraying drool all over us. Rolling over for belly rubs. Looking out the window from his favorite perches -- his chair in our bedroom or on the steps so he could see through the front door window. Waking up to find him snuggled between us with his head on the pillow. Greeting me in the morning with endless kisses.
And so much more...
We'll miss it all, but we'll always remember our Loki.