Halloween … THE season for costume companies, and one of the biggest for the candy makers.
What do the retailing experts predict will be the best-sellers in both fields?
The National Retailing Federation's annual survey lists the top 10 costume for adults, children and, yes, pets. Among children the top-sellers are expected to be various princess outfits, followed by Batman, other action/super-heroes, various types of animals, characters from Disney's "Frozen," Star Wars characters, zombies, witches, pumpkins, and characters from the "Minion" film.
I wonder how many kids will be wearing home-made costumes. When I was young, none of us wore store-bought costumes. They weren't as plentiful back then, but honestly, part of the fun of the holiday was coming up with your own outfit. Ghosts were easy – just cut eye-holes in an old sheet. I remember my mom helping me make a robot from a large cardboard box. Buttons and tin foil made it look real high-tech (for the 1950's) but we didn't plan right. Once I got into the carton and put my arms through holes we cut out, it was too wide to fit through doorways.
More adults dress in costumes for Halloween than when I was a kid. Top sellers for adults this year will be witches, various animals, Batman characters, zombies, Star War characters, pirates, vampires, super-heroes, doctors or nurses, and slasher movie characters.
Tied for 10th place with slashers will be political characters. I'm guessing we'll see plenty of Trumps, although for me, one is more than enough. Also in political costumes, we'll see Hillary, Obama and perhaps Bernie Sanders, although it would be hard to top Larry David's SNL caricature of him.
For many kids, Halloween may be even more about candy than costumes. A survey for Yahoo Parenting shows the most popular candy for the holiday varies by state. Here in New York, Sweetarts takes the top place. In California, it’s Life Savers; in Maine and Massachusetts, it’s Starburst; New Jersey, Sour Patch Kids.
The survey lists candy that scored high in the most states, and those included candy corn, Reese’s Peanut Butter Cups, Kit Kats and Butterfingers.
I don’t see state favorites any that seem to have any significance, except for one that seems so appropriate – Washington DC’s favorite is Air Heads.
Have a happy and safe Halloween.
P.S. The photo above doesn't really relate to this post, but I just wanted an excuse to show this cute picture of Jen's baby pup Rosie.