Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services. For more info, call us at (212) 573-6000, email to david@reichcommunications or text to 914-325-9997. We are located at 228 East 45th Street, Suite 11-South, New York City 10017

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    July 23, 2015

    Comments

    Jeanne Byington

    I hope we will, David, but I fear that his expert manipulation of media in a traditionally slow news cycle may translate into at least one potentially negative outcome: He could strong-arm the serious Republican candidate to give him a prestigious position in exchange for NOT running as an independent, which he threatens to do. [I doubt even his ego would permit him to put his fortune at risk.] So if the Republicans win, the citizens might suffer.

    I think the real reason for coverage is that there's not much else going on. I doubt that the Trump organization's promise to networks and cable stations of juicy advertising expenditures would have impact because who would deal with/trust such a loose canon?

    Trump's technique is textbook in-your-face advertising and the American public is used to being communicated to in this way.

    You bring up a point that has been lost on those covering Trump: Zero experience in the public sector. They seem satisfied with his evasive responses about how politicians have made a hash of things yet have never before given up so easily even for candidates running for lower level positions.

    David Reich

    Jeanne, thanks for your good comments. I can't see him taking any position other than the one at the top. He's not a #2 or #3 man, and not a team player.

    Maybe you're right about coverage because there's not a lot else happening now. It can't be about potential ad revenues, because none of his enterprises do much in terms of consumer advertising.

    David Reich

    Here's what ad writer Stuart Elliot had to say about Trump and his potential, written a week ago before the obnoxious remarks attacking Sen. John McCain.

    Link... https://www.mediavillage.com/article/stuart-elliott-madison-avenue-bids-no-trump/

    Jeanne Byington

    David,

    I wasn't clear about my advertising comment: I was referring to the $millions candidates spend on TV commercials to promote a presidential run.

    You are right about his not being a team player which is yet another reason he'd make a lousy president. I am nevertheless suspicious about his reasons for running and given his initial success, until we know what it is I will continue to be alarmed. Too many intelligent friends tell me to laugh and enjoy the show. I can't.

    Judy Trojan

    Call me crazy, but I think Trump is suffering from early onset dementia. He's delusional...however, the scary thing is, out here in burbland, I'm surrounded by people who agree with him and think he's the best of the Republican bunch. One would have thought that his incredibly cruel and stupid remarks about Mexicans and Sen. McCain would have shut Trump out. Not so! My question is, "Why Not?" Yes, he can be entertaining on a slow news day, and he is using his skills as a master brander to frame and drive his "campaign," which is a natural fit in this day and age; but are people buying what he has to sell? If so, our country is in trouble.

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