Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services. . . . For more info, call us at (212) 573-6000, email to or text to 914-325-9997. . We are located at 228 East 45th Street, Suite 11-South, in New York City 10017. . . . For some examples of our work, scroll down to "Categories" below and click on "What We Do..."

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    August 18, 2014


    Jeanne Byington

    I agree. Sounds like the trick is to ask for tons of money and folks will be afraid to criticize.

    I don't want to name the town or agency as what I am about to write is hearsay. I was told that an agency was paid $70,000 to come up with this slogan to promote it: "Discover ____." AND the agency had a second idea: A bike tour of the place. However it asked for more money to arrange it.

    Rocco Sacci

    I too was underwhelmed by the new WTC logo and aghast at the price the PA paid for it. Then again, I've always been aghast at the prices paid to these logo research and design companies, especially with so little research and virtually no "design" to them. That NBC fiasco you cited is a strong case in point. I always thought logos were meant to bring instant recognition for an organization after proper time of exposure, e.g. Good hands people, apple with a bite out of it, CBS eye, etc. hard to know what recognition the WTC logo will recall other than, what is it.

    Maybe Gov. Christie should have blocked the PA's approval of this deal rather than blocking access to Fort Lee.

    David Reich

    Yes, isn't it crazy?

    Maybe I should have gone into the logo business, even though I'm not an artist or designer. That skill doesn't really seem to matter much.

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