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Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services. For more info, visit www.reichcommunications.com or call us at (212) 573-6000. We are located at Suite 11 South, 228 East 45th Street, New York City 10017

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    August 16, 2013

    Comments

    David Reich

    This today, from Wayne Friedman, columnist at MediaPost...


    Who is buying ad time on Al Jazeera America? So far, not many big, recognizable names.Vonage, the phone service company, was one advertiser. It ran multiple spots during the network’s daytime programming. Other advertisers included hot tubs and an exercise-like swimming pool.

    A number of public service ads ran as well. They included spots from the U.S. Department of Agriculture, the orthopedic surgeon association and Habitat for Humanity. There were also a lot of promo spots for Al Jazeera America.

    Many advertisers may not be buying Al Jazeera for purely business reasons: this is a network that only covers 48 million U.S. TV homes, or 41% of the 116 million total homes. That’s way less than the 70% (around 80 million homes) traditionally required by advertisers for a national TV buy.

    But it’s not just the network’s reach that’s detracting advertisers. Here are some comments in the New York Post from unnamed ad executives:

    -- “I wouldn’t give them a dime, especially since we are in New York.”
    -- “They’re owned by an Arab country and they ran the [Osama] bin Laden tapes. I just wouldn’t trust them.”

    Jan P Vincent

    Al Jazeera: it will take a lot of something really big to get me to buy in...even if Cronkite himself signs on from beyond. Enough other media around.

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