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Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services. For more info, visit www.reichcommunications.com or call us at (212) 573-6000. We are located at Suite 11 South, 228 East 45th Street, New York City 10017

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    « Always Tony | Main | Job Security? Not at Newspapers »

    June 28, 2013

    Comments

    Melanie

    Once again, you hit the key point head on, and succinctly so: "And if she really is not a racist, honesty should be the best way to handle this, rather than spinning stories and trying to lay blame elsewhere."

    That's the primary piece of advice I deliver to my clients -- repeatedly -- when they're in some sort of sticky mess: tell the truth. It may hurt a little bit, but it will hurt a lot less in the long run if you immediately admit a mistake, address/remedy it and move on.

    You know what they say about the truth: It sets you free! And that is so very true.

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