Jack O'Dwyer, who has been chronicling the PR business for four decades, sent me an email a few days ago to tell me he has just established the
new O’Dwyer’s PR Library, with more than 700 volumes on just about
every conceivable PR subject that he's collected over the past 45
Jack says this is the first such physical library in the history of PR and will be useful to high school, college and other students and anyone thinking of getting involved in or using PR. I do recall, when I was in grad school working on my MBA in Public Relations, using the PRSA library at 845 Third Avenue, but I don't remember how extensive it was back then. I think they shut it down when PRSA moved downtown.
Jack says the books in his library are arranged in more than a dozen categories including ethics (at least 20 books); marketing PR (30+); social media (20+); biographies and autobiographies of PR leaders (15+); self-help and inspirational books that are good for newcomers and veterans (15 books); PR writing (10); financial PR/IR and Wall Street (20 books); law and PR (10), and other categories.
All PR trade publications are represented including all issues of PR Week back to its start in 1998. All ten Contact directories of PRW are also present. Also present are 45 years of O’Dwyer’s Newsletters (indexed from 1979-2003 when indexing shifted to www.odwyerpr.com), and 26 years of O’Dwyer’s magazine (from 1987). PR News and other PR trades are present. Many seminal articles are also included from major media collected by Jack over the years.
There are also extensive files on more than 15 PR and journalism trade groups, such as 40 years of membership lists and programs of (PR) Seminar, whose members are communications heads of 150+ major companies and about 20 PR firms.
Jack says the physical library, combined with 12 years of archives on odwyerpr.com, make up the most comprehensive and publicly available collection of information on PR.
Anyone is invited to sample the physical library once. Further use including borrowing certain books will be restricted to those from companies or schools that have at least one subscription to the O’Dwyer Co. The library is equipped with Wi-Fi so that users can bring their own laptops, if desired.
Any questions, just email Jack at firstname.lastname@example.org