I've asked this question before and I've suggested in previous posts here that excellent customer service may be the way for some companies to stand out from their competition.
Does
marketing still have the greatest impact on brand perception? Or in
this digital age, is creating a high level of customer service a
better investment? How can public relations fit into this picture?
Next week -- November 28th -- Software Advice will
host a live Google+ debate with industry
thought-leaders discussing just this. Panelists will dive into whether
or not investing in customer service makes more sense in a world of
social media, customer reviews and diminishing return on traditional
marketing spend.
- Micah Solomon - speaker, author, thought-leader
- Shep Hyken - customer experience expert, speaker, author, thought-leader
- Denis Pombriant - Beagle Research CEO, author, thought-leader
- Jon Miller - Marketo cofounder, thought-leader
The
program will begin at 2 p.m. Eastern time on November 28 in a Google+ Hangout.
Questions and comments will be taken from the audience. You can attend the event
by adding CRM Market Analyst Ashley Furness in your Google+ circle and she'll send you an invite to participate.
I hope to have a follow-up post on the discussion a day or so after it takes place.
It's extremely important to provide stellar customer service since that is what will help businesses keep customers as well as welcome new customers. Also, customers aren’t hesitant to leave a review or voice their opinion or concern about a company. I recently purchased new bedroom furniture that was shipped directly to my house. I was so pleased with the service that I left a positive review. I also informed my friends, family and neighbors to use the same company. Word of mouth travels fast!
Posted by: Jillian | December 13, 2012 at 02:22 PM
Thanks for your post.
Posted by: Leon John | January 12, 2013 at 03:38 AM