Local TV seems to be the winner in New Orleans, now that The Times-Picayune has trimmed its print publication schedule down to three days a week. The paper's publisher is hoping readers looking for local news will turn to NoLa.com, an expanded online version of the paper.
But a survey by Louisiana State University, reported in Media Daily News, shows local TV is now the first choice of Crescent City residents when they look for local news. Seventy-six percent of those surveyed said local TV will be their first place to go for local news, followed by 44 percent who say they'll turn to the internet, although not necessaily the NoLa news site. Forty percent said they plan to continue reading the Times-Picayune online.
What these numbers will mean in terms of the paper's ability to attract advertisers to its remaining print editions remains to be seen. It will be followed closely, no doubt, since this model of reduced print newspaper editions is being employed by several other major city daily papers, with more to come.