We open this space from time to time to others, to get a variety of ideas and views. This post is written by Stan Johnson, who works as a freelance writer for Qwaya, a Facebook ad manager tool. She writes about social media trends and strategies.
People who use Facebook for business realize that one of the good things about this medium is that you can constantly change your page based on any number of factors. Just using the calendar as a reference, you could find hundreds of different occasions to change to a new theme. On a big holiday like Halloween, you might want to attract more fans by creating a themed page, post or app.
Sears, Mike’s Hard Lemonade, Progressive Insurance and a wide assortment of other brands have used a Halloween theme, and they’ve all proven very popular.
Here are some tips that may help you theme your FB page for Halloween.
Find True Seasonal Influence
Focus less on the technical history of the holiday and more on what it’s become in the land of commercialization. Halloween not only means dressing up, candy and spooky creatures, but also encompasses more adult-based activities like parties and food and cocktail recipes. So you have an incredibly wide range of influences to select from. Don’t settle on something as overused as a vampire or zombie (unless you can add your creativity to it); draw your Halloween influence from a unique corner of the genre and work to create an exclusive theme.
Give Technology a Whirl
Some of the best themes out there use technology via applications. For instance, an app that allowed for regular pictures to be turned into zombies was big for one company, while a game full of pumpkins was big for another. Don’t be afraid to let your creativity shine through with the use of technology. Apps are easy to create, and delivering something Halloween-based can put you on par with the big players.
Research the Competition
You want to ensure that you use parity, not plagiarism. Look at your competition, direct and indirect, to see what they’re doing. While you can use them for inspiration while also referencing their methods, avoid copying anything directly. If they’re using a regular post, make an app. If they have a cool way to encourage sign-ups, do them one better and offer more incentive.
Don’t Scare People Away
There’s a side of Halloween that’s very dark. Unless you’re catering to this niche in some fashion, try to avoid that side of the season and air more on the side of whimsical. You can still go a bit gruesome while keeping it wholesome. You’ll just have to focus more on caricatures than characters. Whether it’s Facebook ads, a page post, a download app, etc, keep it light. You don’t want to go to the dark side and alienate your base. People-friendly images, videos and apps. That’s what you want.
Creating a themed page can be quite easy or it can be very difficult. It all depends on how you personally approach the subject. For Halloween, remember to find your influence while keeping things original and playful. Appeal to a mass audience during this season.