That's the headline of a billboard promoting the New York Lottery.
But I had to do a double-take when I saw the photo. It was a shot of dozens of nerdy guys with glasses and oversized heads. Cute, but here's the problem... In New York, the most diverse of all U.S. cities, every one of the people pictured in the ad is white... and male.
I wonder how this ad is supposed to appeal to the rainbow of people here who are potential Lottery ticket buyers? This ad seems to send a message that if you're not white and male, don't bother buying a ticket because you're not one of "us."
An astounding error by someone at the ad agency and/or the New York Lottery, made even worse by the headline. Obviously, they didn't notice the pattern here.