I'm proud to say I've been a part of the first three editions of The Age of Conversation. It's a series of crowd-sourced books on marketing and how it's impacted by social media and other communications with customers. The first edition is believed to have been the first crowd-sourced book done via the internet, and the authors had all come together as a result of their blogging about marketing. The three editions have included chapters contributed by 400 authors from 16 countries, and the proceeds of more than $50,000 have supported worthwhile international children's charities.
My friends Drew McClellan in Des Moines and Gavin Heaton in Australia (happy birthday, Gavin) have been the hard-working editors behind this project, and they're crazy enough to want to do it again. They're looking for people who might want to submit 400-word essays to The Age of Conversation 4.
The essays will be grouped into “sections” to provide a sense of cohesion to the topics covered. This year’s sections are:
Secrets – what is a secret, what is your secret and what are the limits of privacy in the Age of Conversation?
Transparency – what does it mean for a business to be transparent? How do you go about making your brand or business transparent? And what happens if transparency fails?
Authenticity – what does it mean to humanize a brand? What happens when business gets personal and how does so-called “authenticity” impact you on a personal and professional level?
Unexpected Consequences – anything from a painful lesson learned to an unexpected cross the globe friendship. Share your journey in this Age of Conversation.
How Do I … – share your tips and tricks on social media. What do you do well and how do you achieve the outcomes you want?
If you'd like to get involved, go to Drew's site for more information and a link to the contributing authors' site. You, too, can be a co-author in the next Age of Conversation.