Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services. . . . For more info, call us at (212) 573-6000, email to or text to 914-325-9997. . We are located at 228 East 45th Street, Suite 11-South, in New York City 10017. . . . For some examples of our work, scroll down to "Categories" below and click on "What We Do..."

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    « In News, First Isn't Always Best | Main | Controlling the News »

    May 11, 2012



    First, it was Newton that said there was an equal and opposite reaction. Second, I love the Hopper with Auto-hop. A few Dish coworkers and I tried it out at work, and it is brilliant. I'm not sure why so many ad execs are upset, for it doesn't actually eliminate ads, just hides them. I have a feeling most DVR users are fast forwarding anyway, and this just makes it so you don't have to FF. It automatically skips, but not on everything. I watch most of my Prime Time recordings the next day anyway, and it's great getting my shows watched in 40 minutes, and not having to manually fast forward! Nice job Comcast, by the way, way to placate the networks, lol.

    David Reich

    Newton... I thought so. Thanks Erik.

    Of course ad execs will be upset with The Hopper. For all practical purposes, it does eliminate the ads. If it is "hidden" and you don't see it, then it's eliminated, even if it is technically still there.

    Most of the time when we watch shows we've DVR'd, we do fast forward through the ads. In most cases, you can see who the advertiser is, but you don't usually get the gist of the ad message. It's like signage at a ballpark -- simple brand identification.

    The story of the Hopper is knocking news of new shows off the page.

    Andy Kaufman

    Why don’t CBS, FOX, and NBC execs want consumers to enjoy commercial-free TV? It’s what we want! I’m a customer and employee of Dish, and I think AutoHop is great because you can easily watch commercial-free TV. A well known consumer advocacy group, Public Knowledge, agrees that people should have the right to control how they watch TV. They’re taking a stand for consumers by creating a petition that tells CBS, FOX, and NBC media to keep their hands out of your living room and DVR. Sign their petition to keep control of how you watch TV

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