Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services. . . . For more info, call us at (212) 573-6000, email to or text to 914-325-9997. . We are located at 228 East 45th Street, Suite 11-South, in New York City 10017. . . . For some examples of our work, scroll down to "Categories" below and click on "What We Do..."

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    March 19, 2012


    Sherry Goldman (twitter @sherrygoldmanpr)

    I agree that Bernay's definition is much better and definitely agree with your 'minor tweak' at the end.

    Shelly P

    I sooo much like this better than the PRSA definition.


    Unlike the PRSA definition and its process orientation, the CDN definition has its sights set on the end game – managing relationships. Good relationships beget good reputations and powerful brands. I would add that the thought leaders who carved out the Canadian definition gave PR a future bridge to the professions by referencing 'public interest'. Today's lawyers, accountants and engineers maintain their professional status by paying homage to the public interest, or risk being stripped of their rights and privileges.

    David Reich

    Thanks for your thoughts Sherry and Shelly. And Victor, I agree that the definition should be set on the end game of managing relationship. Good point.

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