Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services. . . . For more info, call us at (212) 573-6000, email to or text to 914-325-9997. . We are located at 228 East 45th Street, Suite 11-South, in New York City 10017. . . . For some examples of our work, scroll down to "Categories" below and click on "What We Do..."

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    « Millennial Momentum | Main | In newspapers we trust »

    February 25, 2012


    Shelly P

    Great stories, although I agree that these could happen in any field.

    The story about Hallmark Cards was hilarious.

    Thanks for sharing these.

    Rocco Sacci

    I think it would be more accurate to label these bad human stories. As you note, none of them are unique to PR professionals.

    Jeanne Byington

    There's a story in Sunday's NY Times about a person at a farmer's market who put expensive mushrooms--$7.99/lb--in a brown paper bag topped by the $2.99/lb white variety. When the farmer asked what was in the bag the thief pointed to the bin filled with $2.99 fungi and said she got it there. I don't know what business she's in, but there are sleazes in every one.

    A friend in advertising did a rush graphics job in Oct. and has called several times for payment. Finally he heard back from the man mid February and he asked for $1,000 discount to the agreed-upon fee. He admitted he'd already been paid by his client--a major food chain. The bill was for a bit over $4,000. The owner told my friend he'd give the man $179 discount [which is more than I would have]. The debtor thanked and said "every little bit helps."

    I have been very lucky to have a selective memory where I tend to forget some of the creeps I've known--in a range of other industries for the most part. I have PR friends and colleagues some of whom celebrated with me when I opened my agency--coming up on 16 years--others who volunteer press lists, editing and counsel and still others who collaborate with me and send me business opportunities. Thank goodness for all of them!

    David Reich

    I have some bad PR stories and, in fact, one of the stories Alan write about is about what happened to me. Over the years, I've had my share of bad stories -- clients not paying their bills, office space renters skipping out without paying, prospective clients asking for unreasonable detail in proposals and then never having the courtesy to respond when a decision's been made.

    Years ago, when I was too young to say no, my contact at a client was on the phone talking to her friend when her boss walked in. Rather than admit she had been on a personal call, she told him she had been on with me asking for a plan for something. The kicker was, she told her boss I was bringing it with me to our meeting the next day. When she called to admit what had happened and to ask her to bail her out by bringing a plan, it was already 5:15 p.m. and I was heading to the airport for a 7:30 flight to North Carolina for the meeting. This was before the days of personal computers, so I drafted the document at home that night, typed it on my typewriter at home and ran around at 11 p.m. to find a drug store still open that had a copier.

    I went to the meeting and gave my client contact the 4 copies of the plan she needed. It was never discussed that day, as far as I know it was never given to her boss, and I learned a lesson -- it's ok to say "no." She asked me for something unreasonbable again to cover her ass, and I said I wouldn't do it.

    But despite bad things, I prefer to focus on all the great things that I've experienced in the PR business. I've met many interesting people -- most not famous and some famous, like TV's Mr. Rogers, James Earl Jones, Jimmy Smits, Charles Osgood, Martina Navratilova, Chris Evert, Cardinal O'Connor, Jim Henson (and Oscar the Grouch and Elmo), Branford and Wynton Marsalis, Orville Redenbacher, Regis Philbin, Earl "The Pearl" Monroe, NY Gov. Mario Cuomo, NYC Mayors Ed Koch, David Dinkins and Rudy Giuliani, former Speaker Nancy Pelosi, Sen. Chuck Schumer, Ronald Reagan (when he was Calif. Gov.), and so many others.

    It's been a fun ride, and it still is. So I have much more good PR stories to recall than the few bad ones.

    Maria Seo


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