Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services. For more info, call us at (212) 573-6000, email to david@reichcommunications.com or text to 914-325-9997. We are located at 228 East 45th Street, Suite 11-South, in New York City 10017

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    « Weekend Thoughts ... New York Sounds | Main | PR Society -- Why not New York? »

    February 09, 2012

    Comments

    Heather Yaxley

    David - thanks for the link and developing my initial thinking here. I don't see thinking (intellectual enterprise) as something separate to the more visible aspects of the PR function and feel that we could make a first step in the direction you advocate by showing how creativity is underpinned by knowledge, experience, insight and solid processes. Much in the way that artists and inventors have sound foundations, even when challenging the conventional practices, I feel PR practitioners can demonstrate enhanced creativity by being smarter than the average PR bunny.

    David Reich

    Good point, Heather. Creativity is usually a result of heavy thinking that is supported by knowledge and experience.

    Rehber

    Thank you for a helpful article

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