Marketers spend millions to have their products used or logos displayed on TV and in films. I remember when all a PR person had to do was supply product for a production and you'd get screen time. But those days are long gone, as producers realize the huge extra revenues that can be generated by product placement.
But here's an example of product placement that a company does not want.
Abercrombie & Fitch has asked the producers of "Jersey Shore" to have the low-life characters on the show stop wearing their clothing. In fact, according to a story in MediaLife, Abercrombie is actually willing to pay to have the characters stop wearing their products.
Product placement is usually about having a product or brand associated with the entertainment vehicle and/or getting lots of eyeballs. But here's an example of a show that glorifies boorish behavior.
Good for Abercrombie that they have the sense to recognize the difference between big audience numbers and the environment where their products are being showcased.